Social Media Marketing

What is Social Media?

Social media is about creating conversations or social interactions within online networks. People use these networks to share opinions, insights, experiences, and perspectives with each other. It is many people communicating with many people.

• Twitter: Is micro-blogging short posts of information. It is about answering the question "what are you doing" which is about "what is interesting". The conversation is immidiate. You follow others of interest and others follow you.
• FaceBook: Facebook is a permissions based networking tool. it allows individuals to share information with other selected individuals. Facebook is fast becoming one of the most powerful targetted online marketing tools.
• Linkedin: Specifically designed for business to business contacts, Linkedin is a referral based interaction between professional individuals and organisations. With over 35 million users worldwide, making the "right" contacts is easier than ever before!

But social networking is for personal use, right? Wrong...!

Globally, consumers now expect to see the brands they use and love, advertising and communicating with them through the social media channels.

Increasingly NZ businesses are starting to think about using social media marketing to boost profile, build relationships and find answers to their questions. But, a lot of people give up within the first month, due to not having a strategy and/or informational resources.

The most important social media tools at the moment are twitter, facebook and LinkedIn. Our team offers a consultancy service to help you get started with a strategy, some initial fans / followers and some resources to keep the creative flow of information going. We can integrate a twitter feed into your website or cross-integrate one tool with another, e.g. twitter feeding into LinkedIn.